Preparing the Leaders and Best for the Future of Work

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Human-Centered Product Management

Delivery: 2-Day In-Person Intensive Session
Location: Newlab, 2050 15th St, Detroit, MI
Date: Friday, May 2, and Saturday, May 3, 2025
Instructor: Bill Thompson
Investment: $1,800

In today’s data-driven landscape, many companies prioritize the quantity of data captured over the quality of customer insights. "Human-Centered Product Management" is designed to bridge this gap by fostering a deep understanding of customer behaviors, needs, and challenges. This course empowers product managers to adopt a human-centric approach, integrating qualitative insights with quantitative data to drive meaningful, impactful product solutions. Participants will learn to step back from mere data analysis and engage empathetically with customers to create products and services that truly resonate and solve real-world problems.
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AI for Executives

Delivery: 2-Day In-Person Intensive Session
Location:
Newlab, 2050 15th St, Detroit, MI
Date:
Friday, May 2, and Saturday, May 3, 2025
Instructors:
Kurt DeMaagd, Chief AI Officer and Co-Founder, Site Machine
Nate Oostendorp, Chief Technology Officer and Co-Founder, Site Machine
Investment: $2,400

Artificial Intelligence (AI) is transforming industries and reshaping the future of work. This executive education course equips leaders with the knowledge to discern where AI can create real value, separate substance from hype, and make informed decisions about AI adoption. Participants will explore practical applications of AI across different sectors, understand its limitations, and gain hands-on experience with essential AI tools. Participants will also build an AI transformation plan for a hypothetical real-world transformation use case. By the end of the course, executives and entrepreneurs will be better prepared to navigate AI-driven change, identify cultural markers for adoption, discover opportunities for innovation, and develop strategies to integrate AI effectively within their organizations while avoiding common pitfalls and misconceptions.
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